What are Google Ads services?
Google Ads (formerly known as Google AdWords) is a paid advertising platform developed by Google that helps individuals and businesses display ads on the Google ecosystem such as search results pages, YouTube, Gmail, and partner networks. This service allows you to reach customers when they are looking for products and services, thereby increasing website visits, improving brand recognition and promoting conversions, completely separate from natural search rankings.
Forms of advertising on Google Ads
Google Search
Google Search Ads is the form of advertising displayed as text on the search results page, when users enter keywords related to products or services. The highlight of this form is the ability to reach customers right at the time they arise demand, thereby creating opportunities to increase visits and drive conversions.
In order for a Search Ads campaign to be effective, it is important to choose keywords and identify the right search needs. At Markee, the team analyzes each business's keywords, search behavior, and business goals to build the right campaign structure. During the run, metrics such as CPC, click-through rates, and conversions are monitored for ongoing adjustments, keeping budgets in focus and geared toward real-world efficiency.
Google Display Ads
Google Display Ads display ads as banners or images on websites and apps in the Google Display Network. This form is suitable for businesses that want to increase identification and reach potential customers based on interests, behaviors or concerns.
Google Video Ads
Video ads are forms of advertising that use video content to introduce a product, service, or brand to a customer. With the ability to combine images, sound and movement, Video Ads help convey a visual message, attract attention and support increased recognition and interaction with the brand.
Video ads can be deployed on YouTube and many locations in the Google Display Network, including partner websites and platforms that support video ads, helping businesses expand their reach to their target customers.
Google Shopping Ads
Google Shopping Ads campaign is a form of optimizing product information, identifying the right customer group and tracking campaign efficiency, thereby allocating a reasonable budget and aiming to increase visits and orders. This form is often implemented by businesses with sales websites, helping businesses compete with e-commerce platforms in the market such as Amazon or Alibaba,..
Benefits when businesses use Google Ads services
Google Ads helps brands be in the right place at the right time — appearing in front of customers as soon as they need to search for products and services. As a result, businesses proactively reach the right target audience. Let's take a look at the following outstanding benefits:
Reach the Right Target Audience
Google Ads helps businesses appear in front of customers who are actively searching for products or services on Google. This is a distinct advantage compared to many forms of mass outreach advertising, because businesses can reach users right at the time they arise.
Depending on your business goals, campaigns can be set up based on search keywords, regions, display times, devices, and budgets. Identifying the right customer group from the beginning helps to limit inappropriate traffic and create a better foundation for the conversion optimization process.
When implementing Google Ads, “Markee” is not just about setting up ads. The team will analyze the product, target customers and business objectives to choose the right keyword group and approach, thereby building a campaign close to the actual needs of the business.
Fast, easy-to-follow effect
One of the advantages of Google Ads is that businesses can bring products and services to customers without having to wait for a long time to get natural rankings on Google. Once the campaign is set up and eligible for delivery, the ad can start reaching users according to the selected target.
In particular, the entire ad activity can be tracked through specific metrics such as impressions, clicks, costs, click-through rates, and conversions. These data help businesses understand how ads are performing and have a basis to make optimal decisions.
At Markee, ad data is used to measure performance in stages rather than just looking at clicks. From there, the team can identify the factors that are creating results, detect inefficiencies and propose the direction of adjustment in accordance with the goals of the business.
Flexible budget, proactive cost optimization
Google Ads allows businesses to proactively control budgets by day, by campaign, or by ad group. This makes it easy for businesses to adjust the level of investment based on the actual business situation and efficiency.
During the run, groups of keywords, ads, or campaigns that yield good results may be prioritized for resources. Conversely, activities that have high costs but have not produced commensurate results need to be tested and adjusted.
Markee focuses on optimizing its budget based on data and business goals, rather than simply looking for ways to increase clicks. Ongoing monitoring helps allocate budgets more rationally and limits the cost of advertising that increases but does not create corresponding value.
Diverse forms of advertising, suitable for many objectives
Google Ads isn't just about search ads. Depending on the product, customer journey and goals of the business, many different forms can be selected such as Search Ads, Display Ads, Shopping Ads, Video Ads and Performance Max.
Each has a different approach and purpose. For example, Search Ads are suitable when you want to reach people who are actively searching; Display Ads can support increasing awareness through a network of websites and applications; Shopping Ads are suitable for businesses selling products online; while Video Ads help convey images and messages more visually.
With Markee, the form of advertising is not selected according to a fixed formula, but the team will review the goal, product, customer, budget and actual data to determine the appropriate form or combination. This helps the campaign not only to increase traffic but also to serve the specific marketing and business goals of the business.
What's the difference between renting to run Google ads in Markee?
Unlike just setting up and tracking ads, Markee implements Google Ads according to a closed process from research, setup, tracking, optimization to reporting, focusing on business efficiency and conversion ability.
Pre-implementation research & analysis
Markee starts the campaign by analyzing the product/service, target market, keywords and competitors. In particular, keywords are analyzed by short-tail and long-tail groups, and customers are grouped based on search intent. This implementation helps businesses clearly identify who they are reaching, what their needs are, and which keyword groups they should use, instead of spreading the budget into ads.
Ad account and platform configuration
Markee creates and optimizes Google Ads accounts and connects to Merchant Center when necessary. Standardizing the platform from the beginning gives the account a clear structure, creating a platform for later campaigns to be managed and optimized more conveniently.
Setting up the tracking & measurement system
An important criterion in Markee's process is to establish a measurement system before evaluating advertising effectiveness. Markee uses GA4, Google Tag Manager, Google Search Console and Conversion Tracking, and also tracks actions such as clicks, forms, calls, Zalo... Thanks to that, businesses can see the actual results after clicks, thereby having data to evaluate and optimize the campaign.
Set up a campaign that aligns with your goals
Markee does not apply a single form of advertising but selects campaigns based on goals and customer characteristics, which may include Search, Display, Shopping or YouTube. Factors such as budget, audience, area, and running schedule are also set accordingly. This allows advertising to be tailored to the specific needs of each business, rather than running the same way for every category.
Ad content and templates
In this criterion, Markee not only focuses on including keywords in ads but also focuses on writing titles, descriptions and building ads. A/B testing and tracking the effectiveness of each content helps determine which delivery is more likely to engage customers. For campaigns that require images or videos, Markee can also implement content suitable for Google Display and YouTube.
Landing Page Optimization
Markee sees landing pages as part of the conversion process, rather than just optimizing ads. Factors such as page load speed, appearance, layout, content, and CTAs are tested to find points that may cause customers to leave the page or take no action. The proposal to edit the Landing Page helps the optimization process not only to pull traffic but also to turn traffic into conversion.
Monitor and optimize performance periodically
Once the campaign is up and running, Markee continues to track data to remove underperforming keywords, adjust bids, audiences, and content as needed, and optimize budgets on a weekly/monthly basis. It is worth noting that advertising is seen as an ongoing process: running an issue → detection → measurement, → instead of setting → it up once and then letting the campaign run itself.
Campaign Result Report
Markee reports performance by campaign and delves into factors such as ad groups, keywords, devices, and geography, as well as CPC, CTR, CVR, and cost/conversion metrics. This way of reporting helps businesses not only know "how much money has been spent" but also understand where the budget is being used and what factors are affecting efficiency, thereby having a basis for the next optimal times.
The process of implementing comprehensive Google Ads services in Markee
The process of implementing the comprehensive Google Ads advertising service in Markee Agency focus on real sales and real data, aiming to optimize sales for small and medium enterprises (SMBs).
At Markee, Google Ads is implemented according to a data-driven process, from standardizing measurement to building, testing, and expanding campaigns. Each step aims to control budgets, improve performance, and create a platform for businesses to grow their advertising sustainably.
Step 1: Standardize Tracking
Before implementing advertising, Markee set up tracking and conversion events in accordance with the goals of the business. Data from websites, landing pages, or conversion points are standardized to determine which campaigns customers come from and what actions they take.
The standardization of tracking helps businesses properly measure the effectiveness of ads, avoid looking only at impressions or clicks without knowing whether the ads actually generate customers and conversions. This is also an important database for the next optimal steps.
Step 2: Build the campaign structure
Based on business goals, products/services, target customers, and budget, Markee builds the right campaign structure. Ad groups, keywords, and content are segmented by specific goals or search needs.
A well-crafted structure makes it easy for Markee to control budgets, track team performance, and quickly detect inefficiencies. Instead of implementing advertising according to a common formula, the campaign is designed based on the actual problem of each business.
Step 3: Continuous Creative Test
After the campaign was launched, Markee tested many messages, content and advertising expressions to find the right option for each customer group. The testing process is done based on actual data instead of emotional evaluation.
The results obtained will be analyzed to determine which creative attracts users, generates clicks and supports better conversions. Since then, Markee continues to adjust and develop good performance options, while limiting investment in content that has not brought results.
Step 4: Scale by performance
Once the campaign had enough data and identified the ad groups that were working, Markee expanded based on actual performance. Budgets can be further allocated to those campaigns, ad groups, or keywords that are meeting the stated goals.
Scaling is not just about increasing the budget, but it needs to be done step by step and controlled, and continue to monitor costs and conversion efficiency. This helps businesses take advantage of good growth opportunities while limiting the rapid expansion that leads to budget waste.
Quotation of the latest Google Ads running service 2026
According to some Google Ads 2026 service price lists in the market, the Service Fee does not have a fixed number, but is usually determined based on advertising budget and industry competition.
For small businesses or business households, the advertising budget is classified by Markee Agency according to the "Implementation Budget" as follows:
Type of business: | Table Rates | - Form of implementation: |
|---|---|---|
STARTER Businesses start running ads (Budget < 60 million) | 6,000,000 VND/ month |
|
GROWTH Businesses need to accelerate sales (Most popular) (Budget from 60 - 120 million) | 12% of budget /month |
|
PRO Large advertising budget (From 120 million or more) | 10% of budget /month |
|
Considerations when allocating Google Ads advertising budget
Budget is one of the factors that directly affect the deliverability and effectiveness of Google Ads campaigns. However, more investment does not mean more efficiency. Businesses need to determine the appropriate budget, track data and continuously adjust to business goals.
Budget set too low or too high
Too low a budget can make it difficult for a campaign to gather enough data to evaluate and optimize. Conversely, a budget that is too high but has not yet identified an effective ad group can lead to overspending.
At Markee, budgets are considered based on the goals, market size, competitiveness, and convertibility of each business, rather than applying a fixed budget to every campaign.
Does not monitor performance regularly
Google Ads needs to be tracked based on metrics like clicks, CPC, conversion rates, and conversion costs. If you just set a budget and then let the campaign run on its own, you may miss out on signs that the budget is being allocated unreasonably.
Markee tracks data during implementation to determine which expenditures are producing results and which need adjustments, thereby allocating budgets more closely to actual performance.
Non-testing and optimal
Each customer group may react differently to keywords, messages, and advertising content. Therefore, using only one option can cause businesses to miss the opportunity to find a more effective approach.
Markee performs continuous testing and optimization, from keywords, advertising content to target groups. Test results are used as a basis for campaign adjustments and budget allocation.
Not tying a budget to business goals
The advertising budget needs to be set in relation to the goals the business wants to achieve, such as increasing leads, calls, orders, or revenue.
At Markee, the implementation of Google Ads starts from the actual business problem, then determines the strategy, budget and optimal plan. As a result, the advertising budget is not only viewed in terms of "how much has been spent" but also evaluated based on the results that the investment generates.
The business has grown sales thanks to the use of Google Ads service at Markee Agency
Reported by Cao Son - Translated by Ngoc Huynh: As an enterprise specializing in distributing industrial material solutions for manufacturing industries such as electronics, automobiles, apparel, printing and chemicals... Markee's use of Google advertising services helps Cao Son create quality traffic and promote sales on Google Ads.
What has Markee implemented?
Website & UI/UX:
Markee performs website design and optimization to improve the user experience, while ensuring the brand image is displayed consistently on the platform.
Google Ads
Markee deploys Search Ads according to search needs, focusing on reaching customers who are actively searching for related products and solutions. Between 06/05 – 11/08, the campaign recorded 75.7K impressions and 5.69 K clicks, equivalent to a CTR of 7.52%.
And so many other businesses you can See here
Frequently asked questions about running Google Ads
Should I hire a service to run Google ads?
If you don't have experience managing Google Ads, hiring a professional can help you set up your campaign properly, track it effectively, and optimize your ad budget.
How much does it cost to run Google Ads in Markee?
The cost of running Google Ads in Markee depends on the advertising budget, industry, competition, and goals of each campaign. Check out some of the plans available in Markee.
How long does it take to see results when running Google Ads?
The time it takes for Google Ads to be effective depends on your industry, competition, budget, keywords, and conversion goals. In the initial phase, Markee will monitor the data to evaluate the performance and adjust the campaign. When sufficient data is available, effective ad groups and keywords will be given optimal priority.
Does Markee report ad effectiveness periodically?
Yes. Markee tracks key metrics during implementation and aggregates reports so businesses understand budgets used, impressions, clicks, costs, and conversions. The report is also the basis for evaluating the effectiveness and giving the optimal direction for the next stage.
What do businesses need to provide when they start using the service?
The business needs to provide basic information about the product/service, target customers, business area, website or landing page and advertising objectives. This information helps Markee understand the business problem and build the right campaign.
How to optimize the cost of Google Ads advertising?
Markee tracks the performance of each campaign, ad group, and keyword. From the actual data, ineffective keywords or ads will be adjusted to limit wasteful budget and improve efficiency.
