Client overview
GO DANANG is a digital travel platform built to connect travelers with the Danang service ecosystem on a single platform, optimizing direct booking for accommodation, tours, transport and local discovery activities.
Building a multi-service travel platform and conversion marketing system for GO DANANG
GO DANANG entered the travel market facing competition from major OTA platforms. Markee built the brand identity from scratch and developed a website and marketing strategy strong enough to drive traffic, convert customers and increase direct booking rates.
WebsiteSEOContent MarketingAI AutomationXây dựng thương hiệu
Cooperation model
Fixed fee
Implementation timeline
6 months (Design · Development · Rollout · Stable operation)
Challenge
GO DANANG entered the travel market with significant challenges, competing against major OTA platforms with established brands and stable user bases. The project needed to build brand recognition from zero, differentiate the experience, and develop a website and marketing strategy strong enough to drive traffic, convert customers and increase direct booking rates.
Markee's solution
Markee built an End-to-End Marketing strategy: a conversion-focused website design, a sustainable SEO system, a Traffic-to-Booking conversion funnel, AI and Marketing Automation integration for operations, and positioned GO DANANG as a complete travel platform rather than just a booking website.
Delivered scopes
Multi-language travel platform (Vietnamese, English, Korean)
Booking website: Villa, Apartment, Homestay, Resort, Tour, Combo and Blog
Smart search, advanced filters and online service booking
AI Chatbot, OCR and automated user experience
CMS managing content, services, bookings and customer data
Google Drive, Google Sheets, Gmail, Telegram, Zalo integrations
Backend API for data management and system integration
Testing, deployment and stable, secure, scalable operations
Tech stack
FrontendNextJS, TailwindCSS
BackendNestJS, REST API
MobileFlutter
DatabaseMongoDB, Redis, Supabase, Object Storage
Delivery team structure
Product management & development1 Project Manager · 1 Business Analyst
Design & Experience1 UI/UX Designer
Engineering team2 Frontend Developers · 3 Backend Developers · 1 Mobile Developer
Quality assurance1 QA Engineer
Interfaces & Features
Recorded results
This project has no confirmed quantitative metric in the current data.
Deployed Automation Workflow
The system architecture and automation process Markee set up for this project to optimize operations and improve efficiency.
Bước 1
Multi-language travel platform (Vietnamese, English, Korean)
Bước 2
Booking website: Villa, Apartment, Homestay, Resort, Tour, Combo and Blog
Bước 3
Smart search, advanced filters and online service booking
Bước 4
AI Chatbot, OCR and automated user experience
Automation Highlights
Travel PlatformAI ChatbotSEOMarketing Automation
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