What's the press book service?
General of the book service
Press book service, bookinging is the form of buying articles on newspaper pages, electronic coverage pages such as VnExpress, People's, Youth,... The book content is often deployed in the form of PR articles, business introductions, interviews, event articles or successful media articles. Depending on the requirements of each court, the article will be censored, edited, and published as required.
Typically, the course of booking journalism includes jobs:
Understanding business needs and media goals.
Select the paper head and the appropriate items.
Prepare or edit the PR article.
Send the cards to the censor.
Track the progress of posting and handing over the article.
The business can itself be contacted by each draft or using the book service announced through an agency to be supported during the deployment. With the second option, customers have additional support in the search for newspaper heads, receiving price notices and handling jobs related to the booking.
When should the Booking Service be used?
The appropriate time for the Press booking business
Not all marketing activities need newspapers. In order to use effective budgets, businesses should specify the time, target, and value of information that want to transmit before the launch of booking.
On the debut of brands or new products: When the brand debuts the product, the new service, the transmission of information in the electronic paper can help expand the range of access and create additional touch points with potential customers. Through the PR article, businesses can introduce the story to brand formation, product specifications, solutions, and values for consumers. This is also a source of information for customers to refer to when they learn about the Internet brand.
When hosting events or announcing cooperation: Operations such as opening, joint signings, workshops, exhibitions, project releases or publicizing development strategies can all become the subject of press media. Instead of just posting images on Fanpage, businesses can use event coverage articles to convey more fully information about scale, content, parties and the implications of operations.
Need to build credit for the brand: For major trading sectors, the cycle of long decision making or customer needs much information before selecting the provider, the brand's reliability has a significant effect on the purchase decision. A PR article posted on the front of the paper may become a reference source for customers to learn about the business.
The media achieved and claimed power: Tracks such as attaining awards, certification, expansion of operational scale, development of new projects or achieving outstanding achievement are topics that can be exploited in the PR article. This is the opportunity for businesses to provide information about development, expertise and results that have been achieved. Information on the Awards, Certificates, and Numbers requires verifications before posting.
Information Plugin for websites and sales services: Customers often investigate various sources of information before deciding to use products or services. Thus, the PR article in the electronic newspaper can be used as a reference material in the process of consulting, introducing businesses and building talent profiles.
Popular Press Formats
Kinds of booksing newspapers are popular business
The PGI Introduction to Business
The PGI article introduces the business to focus on the overall information about the brand, including the history of formation, the field of activity, the primary product, the capacity and direction of development. This form fits the newly established business, the brand is expanding the market or unit wants to build professional images on media channels.
The content needs to be clear about who the business is, what product or service it is providing and what highlights it has. Instead of using too many advertising introductions, articles often focus on specific information so that readers can understand and evaluate brands.
The article introduces products or services
This is the form PR that focuses on a specific product, service, or solution that business is providing. The content often refers to the real needs of the market, the problems that the customer is facing, the characteristics of the product and the value that the solution offers. The article may also introduce the product's differences compared to the current choice on the market.
For the PR article to be effective, business needs to provide accurate information about features, uses, subject use and related evidence. The content needs to avoid excessive claims of lack of basis or advertising.
Organisation
The event coverage article was used to transmit information about activities such as openings, signings, conferences, seminars, exhibitions, community shows, or product debut events.
A complete article needs to clarify the time, location, organizational units, main content, prominent activities and meaning of events. In addition to text information, businesses should prepare good quality images to support the process of editing and to help make the article more intuitive.
Expert Interview, Leadership
The interview is the form of perspective mining, experience and professional perspective of business representative, professional or leader in a specific field.
Through deep shared shares, businesses can highlight expertise, practical experience, and developmental orientation. This is also a way to build personal images attached to brands. The interview content should focus on matters that the reader cares about, rather than just on the product promotional activity.
Markee received the electronic newspaper book and wrote what category PR articles?
Formations of Electronic Articles and PGI articles at Markee
Get booking on electronic headlines on demand
Markee accept customer book needs on electronic press heads, support search and consult booking options on specific requirements.
Customers may provide the head name for the wish or exchange in terms of the field, readers and media targets to be supported in the option of appropriate choice. With the needs such as booking VnExpress, booking Press in section or book of Newspapers in the top position, business needs to communicate specifically to be tested for the ability to deploy, policy and corresponding cost of each newspaper heads.
Support writing PR article on request
In addition to the booking service, Markee can assist in writing PR articles if customers do not have a complete content or need to build new articles.
The content was deployed based on business information provided, media targets and the requirements of the expected heads of the posting. The cost of writing will be published separately according to the workplace. For the customer already available the article, Markee took the content to take the test steps and send the booking to the process.
Qualification and content receiver range
In order to ensure the process of deploying in accordance with the laws and policies of each court, Markee received only content of the field allowed to be published. Some basic requirements for services include:
The content does not contain offensive information, propaganda against the State or content that is prohibited by law.
Do not adopt debauched content or promote unauthorized business activities.
The business needs to provide business licenses and related papers when the heads of the paper demand.
The information about products, services, achievements, and business activities must be accurate, there is a basis for evidence when necessary.
The content must respond to the editorial regulations and the postal policy of the selected head of the newspaper.
Some noted before posting articles:
Customers need to examine the demo content thoroughly, including the title, business information, data, images, and links before identification. The case of a failure to develop from the information the customer has already provided or the content has been censored by the customer, the edit will depend on the policy of each court and service agreement.
The duration of the display of the article, the ability to maintain the path and the edit or remove the cards also depends on the rules of each head of the newspaper. Markee will make a specific exchange of these conditions before deploying so that the customers are well aware of their rights and service ranges.
Section book article and post PG at Markee
The 5-step book sequence at Markee
Work process at Markee
For the course of booking to go well, business needs to be well aware of the steps, information to be prepared and the time to confirm the content. At Markee, the sequence of book service deployments was conducted through five basic steps:
Step 1: Accept the Need to Booking Press
Markee received information about the need for the customer's post, including media goals, field of activity, the newspaper's desire and form of content to deploy.
If the customer is already available for the article, the content will be received to test the ability to booking. In case the customer needs support in writing PR articles, Markee will take additional requests and consultations on the job range.
Step 2: Consulting and choosing the right option
Based on the information received, Markee supports the customer choice of the newspaper's lead, column and suitable post form. The factors considered include the field of operations, the group of readers, the media goals, the budgets and policies of each newspaper.
Step 3: Announce and confirm service
Markee sent the price on newspaper heads, post positions, content form and specific customer requirements. After unifying costs and conditions for deployment, both parties confirmed service and proceeded with necessary procedures before bookinging.
Note: The book book service price has been in effect for seven days since the send date. Customers should check the price if deployed after this time to update the latest information.
Step 4: Send and develop booking
Customers send PR content to Markee to take the related steps and send articles to the selected newspaper head. If further writing services were used, content would be built based on customer information provided and price notices previously unified.
The article was sent to the censor. In the process, content may need to adjust to the editor's request and the policy of each of the newspaper units.
Step 5: Table and Record Experience
After the article was published, Markee sent the card guide to the customer to check and test the acquisition under the agreement. Customers need to re-check display information, article content, and unified categories. After completing the recording, the two parties performed payment duties according to the service agreement.
Why choose Markee as a newspaper book partner?
When Selecting Press Book Service at Markeethe customer can not only exchange the demand directly in the following category, but also be approached professional website design service, help build content, optimum FM and increase access:
Announced Press Advisory According to Media Goals: Markee accepted the request and supported the lead selection of newspapers based on the field of operations, readers and business budgets. This gives customers additional grounds for choosing the right option rather than focusing solely on the popularity of the newspaper heads.
Formative animation: Customers may use booking services with the available content or request for support in writing PR articles. The work range and costs will be traded specifically before the execution.
Make sure the development conditions are transparent: Information related to content, post-published policies, display time and edit conditions were previously traded so that the customer took the initiative to check and confirm.
Contact Markee today to be consulted newspaper and receive the price of book service on demand!
Website: https://markee.vn/
Hotline: 0765055708
Email: hello@markeeai.com
Address: 8th Floor, No. 122 Ly Thai Tong, Thanh Khe Ward, Da Nang City, Vietnam
Common question about book service (FAQ)
What's the paper book cost?
The magazine book costs do not have a fixed price for all newspaper heads. The fee depends on each stack, section, post location, post form and accompanying requests. For the exact price of the book, the customer should provide the desired newspaper heads and specific requests for Markee to check, advise, and send the latest price report.
How long before PR gets up?
The post time depends on the censorship process of each newspaper head, the completion of the content and schedule has been unanimous. Some articles may be censored and posted for a short period of time, while the contents that need additional material or edits may be longer. Thus, businesses should determine the scheduled time and previous exchange with the booking unit to take the lead in media planning.
How long was the Pearce article in the paper?
The time of showing the article depends on the policy of each head of the paper and agreement when the booking is coming. Some newspaper heads maintain long-term articles on the system, however it should not be defaulted that every post should exist permanently in any case. Customers should verify the conditions for maintaining the post before deploying services.
Was the TOP position selected and the display time?
Depending on the policy and booking packages of each newspaper heads, the customer may choose or request consultation on the display position and the post time. However, the ability to select the TOP position, the time of display and log schedules to be checked by newspaper heads. Markee will assist to confirm these conditions before sending a price report and deployed.
Is the PGI linked to the website?
The insertion from the PR article on the business website depends on the policy of the newspaper heads and the type of posts. The business should first discuss the number of links, anchor text and policy that maintains link to avoid developing problems after the article is published.
If the article is not published?
The remedial policy depends on the cause of the birth and the terms are unified between the customer, the booking unit and the newspaper head. Before confirming the service, customers should be able to find out the unpublished cases, the reciprocal conditions, alternative options, and responsibilities of the parties if the progress is affected.
