Building a multi-channel brand management system with AI for Trung Nguyên Legend

Trung Nguyên Legend partnered with Markee Agency to run a Marketing digital transformation program, building a multi-channel brand management system, optimizing content production and applying AI across all Marketing activities.

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Client overview

Trung Nguyên Legend partnered with Markee Agency to run a Marketing digital transformation program, focused on building a multi-channel brand management system, optimizing content production and applying AI across all Marketing activities.

Cooperation model

Fixed fee

Implementation timeline

6 months (Design · Development · Rollout · Stable operation)

Challenge

There was no centralized brand management system, with data and marketing activity spread across many channels. It was hard to track brand and campaign performance in real time for fast decisions. Market research, competitor analysis and content planning still relied heavily on manual work. The large content volume across many platforms made consistency and performance optimization difficult. AI was not yet used effectively to help the Marketing team analyze data, build strategy and automate workflows.

Markee's solution

Markee built a centralized Brand Management platform, managing all brand development activity in one unified system. Developed a real-time Marketing Dashboard tracking Brand Health, Reach, Engagement, Lead and multi-channel performance. Integrated Markee AI across the entire Marketing workflow, from market research and competitor analysis to strategy and content production. Built an AI Growth Advisor to analyze data, flag risks, and suggest growth opportunities and next actions. Deployed AI Social Listening to track market trends, customer feedback and brand awareness. Standardized campaign management, content production and measurement to improve productivity and cross-department coordination. Designed an open system architecture that integrates easily with existing platforms and is ready to add more AI Agents in the future.